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The Importance of a Marketing Content Planner

content marketing strategies planners are accountable to develop a vision of content creation, publication and distribution. They also have to evaluate and monitor the effectiveness of a plan.

This type of b2b content marketing informs the public on the services and products offered by the company. It also helps the audience in solving problems and meet their requirements.

A marketing content planner can be a spreadsheet or third-party tool. The difference lies in the way you utilize it.

1. Set Your Goals

Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is true. Structure, workflow efficiency and clear communication are required to transform a strategic plan into an efficient content marketing engine.

Setting goals is one of the most crucial steps in this process. You can start with high-level goals for your company or utilize the SMART Framework to make them more specific. This is also a great time to look over your the goals for content and make sure they still in line with the current strategy.

A clear understanding of your objectives will help you monitor how well each piece of content performs. This will allow you to identify the areas that are working and what needs improvement, allowing you to make necessary adjustments and improve overall performance. This will help you achieve your goals, and deliver quality content to your users.

2. Identify Your Audience

Knowing your audience can aid in creating content that is relevant, effective and engaging. The best method to accomplish this is to conduct research and identifying the characteristics of your ideal customer personas. This can be done using surveys, data analysis, and other methods of gathering data about your clients.

You can then use the results of your research to identify the content types that will be most efficient for you and your business. This could include anything from blog posts, podcasts, social media posts, and webinars. Once you've decided on the format that will be most efficient, you can start creating your content plan.

A tool for planning content will assist you in keeping track of marketing goals and ensure that the appropriate people are working on the appropriate projects. It can also improve productivity by helping teams remain focused on what's important and avoiding distractions. CopyPress provides a free Content Analysis Report that you can use right now.

3. Identify Your Ideal Platforms

When creating digital content, it's important to make it a perfect fit for your ideal platform. Instagram users are looking for visually appealing images, whereas TikTok audiences enjoy trendy short-form videos. You can determine your target audience's preferred platforms through conducting market research.

A well-designed marketing content planner will account for all the steps needed to convert your ideas into a completed asset. It will provide a framework to help you meet your objectives and ensure that everyone in your team is on the same team.

Content planning tools such as Monday and Kapost aid you in this. They let you create tasks and assign them, work together, and track their progress in one dashboard. There are also more sophisticated tools like Wrike that allow for drop-down menu functionality and provide project timelines and an actionable table and a message board. Both come with a no-cost version, as well as more extensive subscriptions for teams that require more advanced capabilities.

4. Identify Your Content Types

A content planner is an excellent tool for anyone, whether you're an influencer on your own or a team of marketers in a large enterprise. It helps you stay organized and ensures that everyone is on the right level. It's a great tool to use for managing content for projects with an extended lead time, such as annual or quarterly campaigns.

A good content plan can aid in identifying the kinds of content that need to be created and the best way to get them executed. This involves determining the format of your content, like blogposts, infographics or podcasts, case study, or social media releases. It must also include a timeline to determine when these pieces need to be created and published.

You should also monitor the metrics that are relevant to your objectives for content marketing, such as engagement and traffic. This will allow you to examine your results and make adjustments. Utilizing a tool such as Ahrefs will help you understand what's working and what's not. It can also give you insights into your competitors' performance.

5. Determine Your Content Objectives

If you establish clear content objectives, it will assist your team to remain on track to reach their goals. Whether that's increasing SEO traffic by rewriting blog posts or enhancing customer retention through organizing webinars, having clear goals will help you reach your goals for content marketing.

A good content planner can help you to define your goals through laying out a workflow that is organized and allowing collaboration. It can also incorporate tools such as image-generation software, prompts to convert text into images and social management software to streamline the process.

A marketing content planner will help you to identify your key performance indicators (KPIs) and other important factors. This will let you monitor your content's effectiveness and make changes to improve your campaign. Bounce rate, website traffic and social media shares are examples of measurable metrics. These metrics must be tracked at all stages of the content's lifecycle, including production and publication.

6. Identify Your Resources

A well-thought-out content strategy won't be effective if you don't have the resources to make it happen. When planning, ensure that you have enough money to accomplish all the tasks you've laid out. This may include salary or team payments and production costs for the materials and web space, and paid marketing strategies.

Once you've got the budget in place, you can begin assigning responsibilities to each task. You could assign various employees to conduct keyword research, copywriting and editing, or design. Additionally, Sprout can be used to automate the process of scheduling content across different platforms.

You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that makes the management of assets and helps save time during the process of creating.

7. Identify your Key Performance Indicators

If you're going to spend lots of time creating content marketing on social media, it's important that your marketing efforts yield results. The right way to identify and track the performance indicators will help you measure the effectiveness of your content and increase your performance over time.

For instance, a typical KPI for content marketers is the number of repeat customers. This metric can be used to assess how well your content can convert customers into customers and to identify areas to improve your future campaigns.

In addition, it is crucial to determine the type of content you'd like to create based on your goals and your target audience. This could include blog articles videos, infographics, or social media posts. Once you've identified various formats for your content and formats, you must make a plan for each that includes frequency and distribution. This will ensure that the right people are viewing your content marketing strategy course at the appropriate time.

8. Find out the tracking methods you are using

A marketing content planner is a useful tool for any company looking to enhance their marketing strategies. It helps you keep the track of your goals for marketing, your audience, and your resources, while giving you the ability to evaluate the effectiveness of your strategy over time.

A social media content calendar can help you determine the time when your posts are scheduled to be published, which can help ensure that your content is released regularly. You can also plan ahead for holidays and events that could affect your audience.

A keyword content strategy is a powerful tool to optimize your SEO strategies. It will allow you to find the most relevant keywords for your content, which can improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your content strategy based on keywords over time.

9. Determine Your Measurements

Your marketing plan should help you determine which metrics are the most important for each piece of content, regardless of whether you arrange your content by theme or keyword. This will help you understand how effective your content has been in order that you can continually improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also aid in managing collaboration among team members and produce reports that are useful for making decisions about future content planning.